Posted on July 2, 2008. Filed under: SEO | Tags: alt text, anchor text, backlinks, baseline metrics, bid, blogs, brand.cpa, CA, click through rate, competitive analysis, conversion rate, cpc, crawler, ctr, description tag, directory search, display url, domain, doorway pages, entry pages, ftp, geo targetting, google analytics, htto, index, ip address, keyword, landing page, lead generation, link popularity, long tail, metrics, multivariate testing, negative keywords, organic results, organic search listings, organic search results, paid inclusion, podcaster, podcasting, podcasts, PPC, quality score, query |
Alt Text: It is also known as alternative text or alt attribute. An HTML tag (Alt tag) used to provide images with a text description in the event images are turned off in a web browser. The images text description is usually visible while “hovering” over the image. This tag is also important for the [...]
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Posted on June 24, 2008. Filed under: PPC | Tags: ad copy, ad variations, bREAK, click through rate, clicks, copy writing, cpc, ctr, keywords, paid search, PPC, roi, sem |
Managing ad copy for paid advertising on Search Engines can be very tricky at times. Many advertisers do not effectively capitalize on the potential of SEM ( Search Engine Marketing) opportunities. Writing effective ad copy can make a big difference to your paid search campaigns.
1. Create Specific Ads for Specific Keywords: Your ad copy should be [...]
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